In today’s educated consumer focused climate, more people are opting for researching your company as much as possible before they contact you via your website. Your potential customers are 80% informed and ready to buy before they get in touch. A potential customer will have looked through 20+ pages of content on your website before […]
After organising wedding exhibitions for over 15 years, we’ve seen many suppliers through the doors, many have had success, some have failed. They failed due to a number of reasons which I’m going to go into now. There are more than 5 ways not to promote yourself at a wedding fair, but these are 5 […]
Wedding fair season is approaching; now it’s time to create your marketing plan for what’s to come. I say this as I see many exhibitors approach a show/ wedding fair with a ‘wing it’ approach. This is when they pay their money, turn up with a pull up banner and leaflets, they might engage in […]
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