The Power of the Website

In today’s educated consumer focused climate, more people are opting for researching your company as much as possible before they contact you via your website.  Your potential customers are 80% informed and ready to buy before they get in touch. A potential customer will have looked through 20+ pages of content on your website before […]

Wedding Fair Success: 5 Ways NOT to Promote your business

After organising wedding exhibitions for over 15 years, we’ve seen many suppliers through the doors, many have had success, some have failed. They failed due to a number of reasons which I’m going to go into now.  There are more than 5 ways not to promote yourself at a wedding fair, but these are 5 […]

2 Easy Tips to Boost your Wedding Fair Leads

Wedding fair season is approaching; now it’s time to create your marketing plan for what’s to come. I say this as I see many exhibitors approach a show/ wedding fair with a ‘wing it’ approach. This is when they pay their money, turn up with a pull up banner and leaflets, they might engage in […]

Wedding Magazine Advertising – Why it’s alive and thriving in the digital age

There’s the argument that print advertising in general has been on a steady decline in recent years; with each and every part of our lives now digitised, there’s no getting away from the fact that we live in a digital world, so why would advertising in a printed wedding magazine be important? Wedding magazines have […]

A Guide to Wedding Exhibition Costs

One of the first questions wedding suppliers want to know when they get in touch about our wedding exhibitions is how much does it cost to exhibit? With this question in mind, the aim of this article is to help answer this question honestly to give you a better idea of costings.  You have a few […]

Meet the Maker

Meet the maker 2

Each issue we will be asking a wedding supplier about what they do; here’s this week’s Meet the Maker. What’s your business? The Jasmine Cottage Studio is a unique business that specialises not only in wedding photography but stationery too. It is amazing how these two elements compliment one another and work hand in hand! How […]

The mind matters, now more than ever

Mental Health Wins

My name is Mark Simpson and I offer holistic therapy and life coaching to anyone suffering with mental health issues, or for those people who feel a little lost, and need to refocus and reinvent. As a therapist, I have seen a multitude of people in the bridal industry from business owners to brides themselves, […]

Stand to Success

Stand design

Today I want to talk about something a little closer to home for us here at I Do. As you know, we host large scale wedding exhibitions four times a year and promote local wedding suppliers like you to couples getting married. We’re asked time and time again from suppliers who’ve never done the show […]

Social Media Tools you need in your Arsenal

When it comes to managing your social media, there are plenty of handy little tools that all provide extra help where you need it. In this issue, I’ve put together my top apps to help you on your way to becoming a social media maestro. LinktreeIf you’re wanting to expand what your Instagram bio can […]